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Memorex is considered by many to be Silicon Valley’s first successful start up.
Brand became synonymous with high-quality playback sound integrity.
We continually curate dynamic and unique tech to keep our consumers and brand followers engaged.
Favored by consumers of all ages and genders, a staggering 92% recognition with consumers aged 45+.
Retail customers are diverse. Memorex strategy centers around consumers and speaking to them via digitally focused lifestyle and product marketing social engagements.
Memorex’s mission will be to unleash the power of product for all, with a vision to be the #1 accessible tech brand for the progressive consumer encouraging self-expression through the power of our products.
Our Sound, our Design and Performance for our tech are all inspired by our significant community of customers and fans.
Deep understanding of brand loyalty, highly engaged fan base. Mass, consumer electronics, specialty, E-Commerce ecosystem, independent, travel and drug grocery
Strong, long standing relationships
with factories and retail
community.
Over 25 years of proven
quality, design engineering, brand strategy and commercial.
Driving consumers to your stores via commercials, influencers, social media platforms and print advertising.
Strictly control team in Asia inspects every product and shipment from factory to Acceptable Quality Levels (AQL).
Long term relationship at both the supplier and manager levels ensure continuity and consistency.
60 years of brand equity and quality. Exceptional Customer Service, management systems, access to real-time inventory.
Please fill out the contact form if you are interested in collaboration and someone from our team will contact you as soon as possible.
Established in 1961 in Silicon Valley Memorex started by selling computer tapes, then added other media such as disk packs.
Memorex is founded by Laurence L. Spitters, Arnold T. Challman, Donald F. Eldridge and W Lawrence Noon as president.
The Company quickly expanded into disk drives and other peripheral equipment for IBM mainframes.
Memorex also became one of the early independent companies to ship computer tapes.
Husbands and wifes of early Marketing Department.
Company Newsletter from 1963 showcasing the process of precise tape production.
Memorex IPO’s at $25 and closes at $32 making the company a star performer among the industrials.
Memorex 800 BPI Total Surface Tested. The company gains recognition as the world leader in development and manufacture of the highest quality magnetic tape for use in computer, instrumentation, broadcast and closed – circuit TV applications.
Memorex is first to ship an IBM-plug-compatible disk drive.
660 Disk Drive Print Commercial.
Mark VI 20-surface disk pack introduction.
April 1968 – Memorex gets $20 million MAI order for disc drives.
During the 70’s Memorex was the largest global independent supplier of disc drives and communication controllers of IBM – compatible mainframes, as well as media for computer uses and consumers.
1603 Microfilm Printer
In September 1971 Memorex launched it’s consumer tape business (Cassette recording tape) as well as the first mass commercials including tenor Enrico De Guiseppe and famous singer Ella Fitzgerald.
Di Giuseppe commercial storyboard
Ella Fitzgerald posing for the Memorex Ad.
By the end of 1971 Leo Burnett & Memorex created a memorable line ,,is it live, or is it Memorex?’’ which is remembered by generations. The video commercial premiered in 1972.
In 1981 Memorex was bought by Burroughs for it’s enterprise businesses: the company’s consumer business, a small segment of the company’s revenue at that time was sold to Tandy. Over the next six years, Burroughs and it’s successor Unisys shut down, sold off or spun out the various remaining parts of Memorex.
Memorex brand gets acquired by Mizari Enterprises with a vision to renew and transform the once famous company using it’s heritage and brand recognition.